HARLEM 76 ‘Ask for Clarence’ Keeping
the spirit of the ’70s alive this season, Baartmans and Siegel have
produced a collection that transports you into the American Great
Awakening era of the 1970s.

It felt like
walking into the set of Pulp Fiction clashed with the original Charlie’s
Angels. The ‘Spanish Harlem’ theme was ever present thanks to the use
of furs, hairstyles, round sunglasses, converse trainers and soft
tailoring. Styled by Catherine Hayward, the mixture of furs, silks and
colour palettes that were all the rage in films, interior design and
fashion in the ’70s, bonded together well to create this cohesive collection.

Lucy Hardcastle, the installation designer, created industrial,
chalky sculptures to represent industrialism in New York in the
’70s. Next to the collection, the stark white sculptures show the flare
of this era surviving in the clinical corporate environment that New
York was becoming so quickly during this decade.

Baartmans and
Siegel have created an on-trend collection of men’s and womenswear for
LCM this season with a literal modern adaptation of how the ’70s are
making a comeback this year. The hand embroidery on the pieces adds a
more luxurious and personal feel to the garments, which is another
reason why the brand does so well.

Photography by Luke Hutson-Flynn