ALEX BAKER

AUSTERE MAGAZINE // January 14, 2016 // London Collections Men: MAI GIDAH AW16 Showroom

This European-African fusion of colours and techniques make a bold statement in the LCM AW16 Designer Showrooms.

Inspired by Flemish primitive paintings by Van Eyck, Petrus Christus,
Van der Weyden and their contemporaries, MAI GIDAH’s new collection has
a practical and artistic edge. Coats with built-in backpacks and
dungaree jackets portray workmen to counter the elitism in the Flemish
paintings. The panels show soft flowing lines like the drapery of the
fabrics in the Van Eyck paintings. To blend in the Ghanaian influences,
he looked at The Dagombe tribe and used their protective amulets to
investigate his use of pocketing.

An item that stuck out as were
the shoes that Mai Gaidah collaborated with designer George Cox on. The
use of the burgundy in the collection and the patent panel on the top of
the shoe, go incredibly well with the sleekness and structure of the
rest of the collection.

Photography by Luke Hutson-Flynn

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