ALEX BAKER

NOTION MAGAZINE // 21.09.16 // FASHION: DAVID FERREIRA STANDS UP FOR THE LADIES AT LFWSS17

David Ferreira’s SS17 collection, “I must be the reason for your erection” derives from women being used as objects and puppets

“It’s a journey about sexual desires and urges against what society has defined as the norm and what is expected of people. It is more than about sexuality, it’s about the idea of breaking free from stereotypes and the norms that are forced upon us in many aspect of our lives. It’s about being able to not care if we fit  – killing that little voice that makes us want to fit in.” – David Ferreira

David Ferreira’s SS17 collection’s colour palette is divided into three different stories. The first: white, with relaxed, and less restrained pieces represent a women’s hidden desires and urges under her innocent and pure exterior. The second: bright colours, which explode after the white story, which they should – as it encompasses women embracing all of their desires and urges. Finally: black; which includes structured pieces representing the end of wanting to fit in the crowd.


Throughout the collection you can see references from different time periods that make you think of women or fictional characters, such as Marie Antoinette in the brights part of the story with the silhouette of the traditional dress, and mermaids with the layering of metallic leathers.


Last season saw David Ferreira awarded Fashion Scout’s Merit Award of which he was selected from over 200 emerging designers from across the world. He follows in the successful footsteps of past winners including David Koma, Eudon Choi, Phoebe English, James Kelly, and Xiao Li.

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