This “clickable” campaign also including LAB Series Skincare for Men is at the forefront of simplistic shopping

Since leaving the Senior Designer role at Paul Smith only two years ago, Joshua Kane’s label has come on leaps and bounds, especially when it comes to modernising commerce. Now the much fabled designer has launched a new interactive campaign; proof of the new and improved shopping experience.

The interactive video compliments Joshua’s runway campaign for his AW16 collection, encouraging consumers to actively engage and click on all aspects of the video, which in turn links to content from Joshua’s online shop. This ‘clickable’ content includes products from his menswear, womenswear and accessories collections, as well as the LAB Series skincare used on the male models with the option to purchase, and extra information on the product, such as where it is made and from what materials.

This continuation of technological advancements within the Joshua Kane label has also led to the brand being nominated at the Fashion Futures Awards for the ‘Beyond The Runway’ Category, held in association with the British Fashion Council.

View the interactive campaign here.